The promotional media tour for the upcoming Mayweather vs. McGregor bout is finally over, but not before culminating in a final exchange in London, where tensions – and contact between the two fighters – reached an all time high for the unconventional matchup slated for Aug. 26 in Las Vegas.
As if taking an undefeated boxing champion and pairing them against a UFC world champion wasn’t enough to draw attention, promoters also held several appearances earlier this month in Los Angeles, Toronto, and Brooklyn as well.
Plenty of antics ensued in those venues too, but there were two overall takeaways from this promo tour that stand to make this fight a game changer for future fights, and how they’re promoted.
First off, these tours are becoming revenue-generating events themselves. It’s not just about who can fight anymore. It’s also about who can sell it. With scared Mayweather speculation all the way to profanity-laced suits, both Mayweather and McGregor have proven they know how to talk smack and dish insults before a fight. Some would even argue it’s gone too far.
Second, this fight could break 2015’s Mayweather vs. Pacquiao record 4.6 million pay-per-view buys. If / when it does, many in the promotional circles will point to this tour as a huge force driving the hype. Expect to see more promotions like this, and if you’re a promoter, look for fighters who don’t just walk the walk, but also talk the talk.
And that’s what it’s really about: Not who you’re rooting for, but simply that you’re talking about it. You’ve seen arguments on social media over who’s going to win and why. People crave these sorts of interactions and debates. Getting Mayweather and McGregor behind a microphone so they can explain to everyone why they’re going to win is perfect sense. Regardless of who wins this match, it’s the brilliance of event organizers who are the true victors here, and they’ll be smiling all the way to the bank.